Challenge+Problem+2

Challenge Problem 2
Due date: hard copy must be submitted at the start of class on Monday, February 13

Overview:
In this challenge problem you need to write a target customer scenario with the level of detail expected for a proposal at the Gate 1 (concept screening) review level. This text for your scenario should be no more than one single-sided page, probably no more than 2/3 of a page. It should be written so as to tell a story that helps the reader understand:
 * Who your target customer is
 * What their need/want/desire is that you will address
 * Why they have that need/want/desire
 * How the task is currently accomplished
 * When the task/job/experience happens

In addition to the text you may provide some images if they help to tell your story. You should include the statement of the Product Opportunity Gap you are using as the basis for the scenario as well. Your grade will come primarily from the scenario, though. The POG statement will primarily serve to provide context for understanding your scenario.

The level of detail and polish of your scenario at this point does not need to be very great. It is, at this point, you are telling a short story that describes a hypothesis you hope to have an opportunity to explore further. As you move through the second stage, Understanding the Opportunity, you will refine and extend your scenario as you prove, disprove, and revise your initial hypothesis.

This challenge problem is worth 50 points.

Teams:
This challenge problem is intended to be an incremental addition to challenge problem 1 so you need to work with the same team that you were assigned to for the first problem. You should also work on the same general company and idea that you submitted for the first challenge problem but you can update or change the POG as needed or desired.

Your team should submit a single written report with the names of all team members listed. All team members on a submission will receive the same grade.