Understanding+the+opportunity+IV+-+Ethnography+presentations

Understanding the Opportunity IV - Ethnography workshop
Wednesday, February 22, 2012 <>

Topic overview:
Today will be conduct a workshop class in which each team will share the results of their ethnography work for challenge problem 3. The session should be relaxed, flowing, and include a lot of interaction between the presenters and the rest of the class. After each group has presented their work on challenge problem 3 we will continue to work in teams making progress on challenge problem 4, in which the teams will convert their observations into prioritized collections of stakeholders, value opportunities, and product attributes.

Preparation for class:
Prior to class you will need to prepare your presentation for challenge problem 3 and review challenge problem 4 in sufficient detail that you can begin incorporating the feedback you receive during your presentation session into your challenge problem 4 analysis.

Reference materials:
There will be no slides for today's class